Commissioned by IDFX, a foundation for new media in Breda, this poster and flyer was designed for the Exploded View exhibition as a part of the Graphic Design Festival Breda, themed 'Decoded'. As the exhibition offered a graphic doorway to the attentive world of assembling meaning and images by contemporary graphic designers, these posters were based on the psychological phenomenon of Pareidolia, whereby the viewer attempts to create meaning or patterns by seeing something that is actually random or ambiguous.

Exploded View Identity, 2010

Designed under IXISUS, a collaboration with Tim Braakman