Inspired by Gordon Matta-Clarkes' completion through removal method in changing the perspective and complexity of spaces, I adopted the same technique to a Vogue magazine. The cut-out products of advertisements hang loosely out of the frame of the magazine and into the boundaries of the immaterial. The message conveys that brands are no longer in the business to sell products, but a mere idea.
Conical Intersect, 1975. New York. Gordon Matta-Clark